SIB: Identity Reloaded
This project is an explanatory animated video created in 2.5D technique for SIB, a cost reduction company. The explainer video is developed as part of the company's rebranding to reflect its new identity and emphasize its modern approach to business.
Creation Process
Conceptualization: The explainer video was envisioned as a modern interpretation of the brand, utilizing the new lo go and corporate colors. This dynamic infographic approach was requested by the client to convey a modern and engaging image.
Script: The process began with an in-depth analysis of the provided script, adapting it to align with the new visual style.
Storyboard: Creation of a detailed storyboard, highlighting key moments and transitions to ensure the story flows smoothly.
Production
Assets: Development of style frames that reflect the new corporate style. The first 10 seconds of the video were produced to preview how the style and animation would effectively convey the story.
Animation: The animation of the logo and main video elements was produced in After Effects, with additional elements like a flashlight and computer screen created in Blender. The project utilized a 3D camera technique to create depth and dynamics.
Sound: Careful selection and synchronization of the music track and sound effects were implemented to emphasize the key moments of the video, enhancing the overall impact.
Final Video
Roles and Credits
Animator/Motion Designer: Katerina Koshel
Logo design and branding guidelines provided by the client.
Logo design and branding guidelines provided by the client.
Results and Feedback
Feel free to contact me if you like my work and want to hire me for a project.
You can reach me via email at koshel2art@gmail.com
or WhatsApp at +56957481336