Rails SaaS Conference:
dynamic visuals for a tech event
This project showcases the complete visual redesign and video production work done for the Rails SaaS Conference. Featuring everything from animated logos to custom motion graphics and meticulously edited videos, this portfolio piece highlights how dynamic visuals can enhance professional events in the tech industry.


Project Overview
Client: Rails SaaS Conference
Industry: Technology / Software as a Service (SaaS)
Role: Motion Graphics Designer, Video Editor
Tools Used: Adobe After Effects, Adobe Premiere Pro, Illustrator

Deliverables:
Logo Animation
Motion Graphics for Presentations
Video Editing
Music and Sound Design
Promo Video
Logo Animation
The conference required a modern, animated logo that reflects the dynamic nature of the SaaS industry. The animation brings the logo to life with sleek movements that seamlessly integrate with the overall branding of the event.



Motion Graphics for Presentations
I created custom motion graphics to enhance various presentations, all crafted in the distinctive brand style of Rails for easy recognition on YouTube. These graphics were designed to engage the audience and simplify complex information, while preserving the unique authenticity of each presentation.



Video Editing
Edited multiple videos for the conference, including speaker sessions and panel discussions. The editing process focused on clarity, pacing, and incorporating visual elements that complement the spoken content.



Music and Sound Effects
Carefully selected and designed soundscapes to enhance the viewing experience. Each choice was tailored to reinforce the video content's message and maintain the audience's attention.



Promo Video
A comprehensive promo video was produced to recap the highlights of the conference and promote future events. This video combined all elements of my work, showcasing the event's energy and key takeaways.



Results and Feedback



Roles and Credits

Executive Producer: Andrew Culver
Field Producer: Brittany Martin
Animator/Designer/Video Editor: Katerina Koshel
Production Team: Crash Video Productions
Directory of Photography: Michael Levine
Sound Mixer: Dustin Varpness 
Camera Operators: Greg Taylor, Jesse Lucio, Tim Reese
Camera Assistant: Erik Larson
Production Assistant: Vaughn Arjavac
Makeup Artist: Paule McKenna
Photographer: Tina June Malek
Audio Team: Peachtree Sound
Audio Engineer: Paul Bahr



Conclusion
This project was a comprehensive effort to visually encapsulate the essence of the Rails SaaS Conference, illustrating the power of well-executed visual and audio media in enhancing event engagement and message delivery.


Feel free to contact me if you like my work and want to hire me for a project. 
You can reach me via email at koshel2art@gmail.com 
or WhatsApp at +56957481336
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